A practical GTM template for internal products
Mandatory, optional, pilot, or chargeback-based
Product name:
Product owner:
Stage:
☐ Idea
☐ Pilot
☐ Scaling
☐ Mature
☐ Sunset candidate
Adoption type:
☐ Mandatory
☐ Optional
☐ Pilot / opt-in
☐ Pay-per-use / chargeback
High-level description (1–2 sentences):
What is this product and why does it exist?