Persona’s Name

About the persona

<aside> <img src="/icons/briefcase_blue.svg" alt="/icons/briefcase_blue.svg" width="40px" /> Job

• Job/role
• Experience level
• Working environment
• Location </aside>

<aside> <img src="/icons/news_blue.svg" alt="/icons/news_blue.svg" width="40px" /> Background

• Prior jobs
• College major </aside>

<aside> <img src="/icons/kind_blue.svg" alt="/icons/kind_blue.svg" width="40px" /> Demographics

• Gender
• Location
• Age bracket </aside>

Motivations

What’s important to the persona

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Goals

What does the persona want to achieve

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Pain points

What is the persona struggling with?

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Needs

What does the persona need?

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Product usage

• What goal the persona is trying to achieve with the product
• How they are using the product now
• What they like about the product
• What they dislike
• What they wish to be different

Biggest challenge

What is the current biggest challenge that the persona has and where the product could potentially help?

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